Writing the name
ReDesk is always one word, capital R and capital D. It is the name of both the company and the product — never “ReDesk app”, “Redesk” or “RE Desk”.
Product names inside the suite follow the same pattern and are treated as proper nouns: ReCart, ReStudio, RePartner, RePrime, ReLink, ReSure.
Wordmark and bolt
The logo pairs a cobalt bolt mark with the ReDesk wordmark. Use the full lockup wherever space allows — it carries the most recognition. In tight layouts, avatars or app tiles, the bolt alone is enough.
Give the mark room. Whether it is scaled up on a stage backdrop or down to a favicon, it should never feel cramped against other elements.
Give it room to breathe
Keep clear space equal to the height of the bolt mark on every side. Minimum sizes: 96px wide for the wordmark on screen, 24mm in print; 20px for the bolt alone.
Clear space = bolt heightNoir, cobalt, and one spark
Midnight navy carries the chrome, cobalt carries the action, and electric cyan is the spark — used sparingly, never as a background for body text. Click any swatch to copy its value.
--gradient-headerTwo families, clear jobs
Headlines, labels, buttons and every number. Bold at −0.02em tracking for large currency; tabular figures always on.
Body prose and transactional copy at regular weight. Friendly enough to balance the technical content, never used for data.
Pay only for verified work. See where you are, at every step.
